As I mentioned in question one, I "met" Dr. Tucker on Twitter. He very tech-savvy and is also active on Facebook. Learn how the Internet and these tools help his practice.
Question 5: How has social media such as Twitter helped you? your practice?
Answer: It's a great way to take your message out to the world and let them know what is going on. I have two agendas. Agenda number one, of course, is to earn a living. I don't think Twitter can help a lot of veterinarians that are localized in an area, such as a small animal practitioner with a 10-20 mile radius.
Twitter and Facebook can be overkill. But, on the other hand, Facebook is a great way for people to find out who the person is. I found a quote on Twitter than I had heard before: "A person will listen to you if they like you. A person will do business with you if they trust you." And that really struck a chord with me. (Agenda number two) Facebook and Twitter help people understand who exactly you are.
Social media has done a couple things for me. First, Twitter limits you to 140 characters per tweet. That makes you focus on what you need to say, which is a really good exercise. So personally it (Twitter) has helped me get my thoughts together.
As far as business goes, I think every business out there should have a Facebook or Twitter page. It allows them to connect with their people. It also allows them to find out what the world is thinking.
I do videos all of the time and put them on YouTube. I have actually gotten some business off of YouTube, Twitter and my web site. And if you guys don't have a web site, get one. Keep it simple. I think Twitter and Facebook are of paramount importance to anyone in business, especially veterinarians.
More: Geoff Tucker DVM on Twitter and Facebook.
See Dr. Tucker's full video reply to this question
See Dr. Tucker's video series on how to float teeth
---> Question six
