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Pet Health Insurance Company Interviews

Insurance companies answer the same 10 questions for easy comparison


A continuing series of interviews, with a variety of pet insurance companies, each answering the same 10 questions. I ask the same 10 questions for each of the veterinary health insurers so that viewers can compare what plans are available, and learn what additional questions to ask prospective insurers.

Companies are listed in alphabetical order
If your company would like to participate, please email me for details.

Related reading
(Guest author disclosures at the top of each article.)

1. 24PetWatch


Originally selling under the PetCare brand, was founded in Ontario, Canda in 1998. The US and UK markets were added in 2001 and 2008 respectively. In 2012 the company began consolidating their North American offerings under the 24PetWatch name. 

2. Embrace

Embrace logo - Used with permission
Used with permission
Embrace has been selling policies since 2006. They are underwritten by certain underwriters at Lloyd’s of London, which has been in business since 1688 and has been involved in pet insurance in the United Kingdom since the early 1980s. Embrace is based in Cleveland, Ohio.


Read the Embrace pet insurance interview

3. Healthy Paws Pet Insurance

Healthy Paws is licensed in all 50 states and the District of Columbia. The company is based in Bellevue, Washington and all policies are underwritten by Markel Corporation.

Read the Healthy Paws Insurance interview

4. PetFirst Healthcare

PetFirst Healthcare - Used with permission
Used with permission

PetFirst has been in business since 2004. They are based in Jeffersonville, Indiana, across the Ohio River from Louisville, Kentucky, in the United States.

Read the PetFirst pet insurance interview

5. PetParters Insurance


PetPartners offers several insurance and wellness plans and is the exclusive provider of pet insurance for the AKC and CFA.

Read the PetPartners pet insurance interview

6. Petplan

Pet Plan - Used with permission
Used with permission

Petplan Pet Insurance was originally founded in the United Kingdom in 1976. They are now based out of Philadelphia, Pennsylvania in the United States.

Read the Petplan pet insurance interview

7. PetPremium


PetPremium was founded in 2013. They offer four levels of insurance plans and 2 types of wellness plans for pets in Canada and the US.

Read the PetPremium pet insurance interview

8. Pets Best

Pets Best logo - Used with permission
Used with permission

Dr. Jack Stephens was determined to stop "economic euthanasia" for pets and founded Pets Best Insurance. They are headquartered Boise, Idaho in the United States.

Read the Pets Best pet insurance interview

9. Petsecure

Petsecure logo - Used with permission
Used with permission

Petsecure was started in Canada in 1989. Headquartered in Winnipeg, Manitoba, they are licensed to sell our policies in all provinces and territories in both of Canada's official languages.

Read the Petsecure pet insurance interview

10. PurinaCare

PurinaCare logo - Used with permission
Used with permission

PurinaCare® Pet Health Insurance, Inc, a wholly-owned subsidiary of Nestle Purina PetCare Company (NPPC), was incorporated in early 2008, and the first policy was sold in June 2008. They are located in San Antonio, Texas in the United States.

Read the Purinacare pet insurance interview

Note: From the PurinaCare website:
As of April 25, 2013 we are no longer accepting applications to provide new insurance to pets.

If you are an existing PurinaCare policyholder, your policy has been transferred to 24PetWatch, North America's second largest pet insurance company, for administrative purposes.

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