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Portable and Easy Way to Calculate Pharmacia Animal Health Product and
Program Profitability KALAMAZOO, Mich. (April 17, 2002) - Veterinarians and producers now can calculate the economic benefits of their livestock health programs in the palm of their hands, thanks to the Personal Digital Assistant (PDA) versions of Pharmacia Animal Health cost-advantage calculators. The calculators can now be downloaded for mobile use on PDAs from various websites. "With the PDA calculators, producers and veterinarians can easily assess the profit advantages of Pharmacia Animal Health products and programs," says Karen Lade, E-Business Director, Pharmacia Animal Health. "The calculators can be found on Pharmacia program and brand sites." The foundation of Pharmacia Animal Health products and management programs is economic advantage. "Producers make decisions based on the cost impact to the bottom line, and with Pharmacia profit impact calculators we can help them easily access this information," she says. Pharmacia has added the PDA download for calculators on three company Web sites - www.DurableCure.com, www.100DayContract.com, and www.excenelrtu.com. The repull calculator located at www.DurableCure.com allows beef feedlot managers to estimate the cost of repulls by examining the impact of repulls on medicine costs, labor, reduced weight gain and reduced quality grades. On www.100DayContract.com, dairy producers can calculate how improved reproduction results can enhance their bottom line. Dairy producers can calculate the Excenel(R) RTU Sterile Suspension (ceftiofur hydrochloride) advantage by figuring out how much lost milk is costing the farm and how they can save with Excenel RTU. This calculator can be downloaded onto a PDA at www.excenelrtu.com. Pharmacia Animal Health, a division of Pharmacia Corporation, is dedicated to developing products that promote the health of pets and livestock throughout the world. Pharmacia Corporation (NYSE:PHA) is a top-tier global pharmaceutical company with a leading agricultural subsidiary. Pharmacia's innovative medicines and other products save lives and enhance health and wellness. Pharmacia's 59,000 people work together with many diverse stakeholders to bring these benefits to people around the world, and to create new health solutions for the future. - 30 -
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