VPL Launches Pheromone Mist For Easing Equine Anxiety

Received 10-03-03
FOR IMMEDIATE RELEASE
Contact:
Gina DePinto (602) 664-1218
gdepinto@mail.farnam.com
Audra Boyd, (602) 207-2170
aboyd@mail.farnam.com

PHOENIX, Ariz. - (Oct. 2, 2003) Equine veterinarians attending the national conference of the American Association of Equine Practitioners (AAEP), November 21-25, will be the first to see and learn about Modipher EQ™ Mist (Equine Appeasing Pheromone) from Veterinary Products Laboratories (VPL). The product is for equine veterinarians who wish to offer an alternative to owners looking for a natural, safe and effective way to reduce stress and thereby modify horse behavior caused by fear-based stress.

In mammals, lactating females release substances referred to as "appeasing" pheromones, the function of which is to calm and reassure the offspring. Research has shown that horses recognize these pheromones throughout life. These maternal pheromones can be found on the skin in an area called the "wax area," close to the mammae of a mare that is suckling her foal. When a horse inhales these calming pheromones, they settle on receptors in the nasal cavity producing a reaction that calms the animal.

Modipher EQ is based on a technology that has been available for years, and recommended and used by certified behaviorists and veterinarians in Europe. It is intended to be used as an aid in the management and reduction of anxiety that may occur during the following stress-inducing situations:

• Transportation (both loading and transport)
• Prevention of fearful situations* (including separation anxiety, clipping, shoeing, etc.)
• New Environments (riding outdoors, new stable, new place, new noises, crowds)
• Training (breaking foals, training for competition or show, ground training)'
• Social Situations (mare-foal separation, loneliness, behavior with other horses, behavior with people, such as the veterinarian, farrier or new owner)
• Modipher EQ is NOT a product active against pain, a sedative, and does not increase the horse's performance.

For more information about Veterinary Products Laboratories - Innovative Products in Veterinary Medicine™, call toll free at (888) 241-9545 or direct at (602) 207-2158 or go to vpl.com on the Internet.

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